Effective Email Writing

 ​1. The Subject Line (The Gatekeeper)

​Be Specific and Action-Oriented: The subject line should immediately tell the recipient what the email is about and why they should open it.

​Bad: "Quick Question"

​Good: "Need Approval: Q4 Budget Summary by EOD Tues"

​Use Labels: Use short brackets or tags for internal context (e.g., [URGENT], [FYI], [ACTION REQUIRED]).

​Keep it Short: Recipients often view emails on mobile devices, so prioritize the first few words.

​2. The Body (Clarity & Conciseness)

​Lead with the Main Point: Don't bury the lead. State your purpose or request in the very first sentence or paragraph.

​Keep it Short: Videos repeatedly stress that emails should be short. If your email is long (e.g., over 200 words or four long paragraphs), it might be better handled by a quick call or a meeting.

​Use Scannable Formatting: Make it easy to read quickly:

​Use bolding to highlight key names, deadlines, or action items.

​Use bullet points or numbered lists for multiple questions or requests.

​Keep paragraphs short (1-3 sentences maximum).

​One Topic Per Email: If you have two completely different topics, send two separate emails. This makes it easier for the recipient to respond, file, and search later.

​Watch the Tone: Since tone is hard to convey in text, read your email out loud before sending. Ensure it sounds polite, professional, and is not easily misinterpreted as abrupt or angry.

​3. The Conclusion (Call to Action)

​State the Call to Action (CTA): End the email by clearly stating what you need the recipient to do and by when.

​Example: "Please reply with your confirmation by 3:00 PM today." or "Let me know when you are available for a 15-minute call."

​Professional Closing: Use appropriate sign-offs like "Best regards," "Sincerely," or "Thank you."

​4. Review & Etiquette

​Proofread: Always check for spelling and grammar errors. (Many videos recommend using automated tools like Grammarly.)

​Use CC/BCC Wisely: Only CC people who need to know for context. Avoid "CC-ing for safety" or including large groups unnecessarily, which leads to inbox overload.

​Check Attachments: If you mention an attachment, double-check that you actually attached the file before hitting send.



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